In connection with the foregoing, we, and our partners, receive information through our Services, unaffiliated websites and apps and through various advertising exchanges, platforms and ad networks, including by bidding on advertising inventory on unaffiliated sites and apps directly or by working with other partners and advertising service providers. This information may include information about your activity on the Services or on unaffiliated websites and apps, including information received from a web browser, operating system, or device (including such things as the web address of a web page visited, the address of the referring or exit web pages, and the data and time of those visits; information about the browser type and browser settings; information about the operating system, device model, and carrier; location information; IP addresses; mobile device and advertising identifiers such as Apple IDFA or Google Advertising ID; and cookie information, pixel or other similar technology).
We combine the information described above with additional demographic, location and other interest-based segment data, along with cookie information, from third parties to provide services to our customers such as tools to enable the display of targeted advertisements to users, including across a user's devices, and tools to allow them to understand the effectiveness of advertising campaigns (e.g., we use the information we receive to determine the probability that a desktop web cookie and a mobile device belong to the same user and may use this information to provide advertising, analytics or other services). Notwithstanding anything to the contrary herein, we will retain and use the information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
At this time we honor web browser Do Not Track ("DNT") signals or similar mechanisms.
We adhere to the Digital Advertising Alliance's Self-Regulatory Principles for Online Behavioral Advertising.